About

My 16 years of international experience in sales and marketing for the logistics industry taught me to craft an effective narrative in a clear and concise style.

It also helped me shape my interest in creating messages with a major impact, in line with an organization’s business culture and values.

After my long stint in the corporate world, I made a 180-degree career change and became a professional writer and content strategist.

Since then,  I’ve written worth-consuming newsworthy and evergreen content for businesses of different sizes, web publications and media news networks including Huffington Post and Digital Journal.

What I bring to your table as opposed to other writers:

  • The ability to quickly understand your marketing goals and messaging, and combine the nuances of the market and industry audiences.
  • Killer interviewing skills. I’m thoughtful, curious, I do my research, and I ask the right questions. Some of my best articles are based on interviews with experts, artists, authors and entrepreneurs.
  • Writing in simple sentence structures and language, with crisp and clear paragraphs, logically ordered.

Anca is a determined and passionate freelance contributor to the Digital Journal news network. She understands what makes a great news story, a valuable trait for any journalist for any medium. – David Silverberg, Editor-in-Chief, Digital Journal

Anca created an excellent article for my audience, using her deep knowledge of the entertainment industry to provide examples and anecdotes in support of her point. She has a talent for coming up with enlightening ideas and unusual angles on a topic. More important, she’s a professional: reliable, communicative and open to feedback. – Sophie Lizard, Editor and Founder, beafreelanceblogger.com

Anca was a valued entertainment contributor in the Gather News program. With her scene-by-scene television recaps, readers could count on her to keep them entertained and up-to-date on their favorite shows. She’s a pleasure to work with, and is always a true professional. – Liz Goodwin, Program Manager, Skyword

What’s in it for you?

  • I understand what you want to say and am aware of what your intended audience wants to hear.
  • I deliver concise, clear and easy to read content that sparks engagement and sells.
  • I tell your true stories well, sending your message across, and making people come back for more.

Anca is a fantastic writer, and an absolute pleasure to work with! If you are looking for a writer, look no further. – Nathan Chan, Editor-in-Chief, Foundr

Anca is a wonderful and insightful writer. Her article ideas are excellent as is her consistent follow-through. She took an interest not only in the pieces she published with Catalysta, but in the development of the organization. She worked diligently to get the word out about the start-up company in a most welcomed manner. – Ed Goldberg, Founder and CEO, Catalysta

When I don’t write, I’m a traveler, a foodie and a photography dabbler. And I eat more Nutella than I should.

Visit my services page to learn more about how I can help you grow your business.

And drop me a line when you’re ready!