Social Media: Why Pinterest is Good for Your Business [Infographic]

Have you ever wondered what Pinterest can do for your business?

I admit, as a major Twitter fan, I was rather skeptical about using Pinterest as a potential marketing channel for sharing my content. I wondered how it would work for me. One of the things I’ve learned through my online endeavors is that I shouldn’t start with a channel in mind, but with an audience.

At first, being a visual person, I thought that just sharing various images is what it’s all about. So I created one board at a time based on my personal preferences and interests (food, travel, photography, entertainment), and waited to see what would happen. A like here, a repin there. It was kinda fun.
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Weekly Roundup: On Social Media and Google


Social Media Lead Generation for B2B: A Conference Presentation

Mana Ionescu, the President of Chicago-based Lightspan Digital, goes beyond the aspects of engagement and visibility through social media, and tackles the role of social media in the sales process and pipeline.

In a presentation she gave recently to a group of women entrepreneurs in Chicago, Mana covers social media lead generation specifically for B2B companies in “non-sexy industries.”

The Complete Guide for Finding and Sharing Better Content on Social Media

As I mentioned in one of my earlier posts, Belle Beth Cooper has been an excellent addition to Buffer’s team as a Content Crafter. I love reading her nifty posts just as much as I love the ones written by Leo Widrich, the man at the helm of Buffer’s everything marketing.

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How to Build Your Brand While You Meditate

“Your brand is what people say about you when you are not in the room.” – Jeff Bezos

ID-10079769It’s a fact that in order to build your brand online you should use blogging and social media. That means you’ve got to be creative.

You have to be able to attract people who want what you do the way you do it.

Marketing yourself by creating compelling content that raises brand awareness defines who you are and attracts clients to your business.

And you can only do this best with a rested and clear mind.

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