How to Structure a Blog Post To Boost Sales [Infographic]

Picture this.

You’re sitting down ready to start writing a new post for your blog.

You’ve written hundreds already, and yet you hesitate.

You borrowed so many voices and styles writing for clients and guest posting. And now, you feel self-conscious about your own voice and style.

Are there still new ideas left uncovered? Or can you,  at least, create something sticky from a topic that’s been covered oftentimes, by giving it your own spin?
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Top 10 Slideshare Content Marketing Presentations of 2013

Online content marketing has been *the* topic marketers feverishly discussed throughout this entire year.

93 percent of them have been using content marketing in 2013 out of which 44 percent have had a documented content strategy.

While we prepare to welcome the holidays and the New Year, the predictions for 2014 look pretty good.

Confidence is growing with most tactics, social media has been used more frequently than the year before, and brand awareness keeps being the main organizational goal for B2B content marketing.

Having said that, here are the related top 10 Slideshare presentations that I found the most interesting this year.
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November Content Marketing and Social Media Roundup


Case Study: Advanced Content Marketing

By Jeff Bullas at

“Content is a two syllable word that has become an online marketing strategy. Its impact has far reaching effects that belies its verbal simplicity. It influences search engine results, drives online engagement and can create brand awareness at velocity when it goes viral.

“With Google’s recent updates, the role of content has increased in priority. The search giant is now rewarding sites with higher rankings that offer unique content that delivers a quality user experience. …” Read more >>

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How to Get Viral with a Content Marketing Rant

1589875058_17c89cdb92_mA couple of months ago I came across a rather unsettling series of predictions about content marketing, published in January 2013 by Doug Kessler, Co-founder and Creative Director of Velocity Partners, a small London-based B2B marketing agency.

That rant was an eye-opener as much as it was a kick in the ass.

10 months and lots of more content later, Kessler’s slideshow continues to make marketers and content creators squirm in their seats. Here’s why.

Titled “Crap, Why the biggest threat to content marketing is content marketing,“ it looks at how important it is to create quality content, and how to rise above the noise.
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October Content Marketing and Social Media Roundup

ID-10091675Here are a few must-reads I liked reading last month that I wanted to share:

3 Ways to Promote Blog Posts

By JoAnn Milivojevic at

“Promoting your blog post is just as important as writing good content. If you build it they MAY come but if you promote they more likely WILL come. So, how can you attract more viewers? Andy Crestodina, Co-Founder/Strategic Director of Orbit Media says publicize your post through:

Social Media

Email Marketing

Search Engine Optimization”
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September Roundup: How to be Number One on Google, Audience and More

ID-10080598My August weekly roundups got me two things that I’m really appreciative of: more eyeballs on my blog and new connections with fellow marketers and writers.

Some peeps whom I constantly read may have been vacationing this summer, but others were still hard at work.

Since my plate is getting considerably full, as of September I opted for putting together a monthly roundup, that will include 10 of the most engaging, results oriented and inspiring posts I come across.

There were lots of them this month and my mission to choose the best 10 posts wasn’t easy!

Here they are:
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Review: Twitter Content Marketing for Business [eBook]

3231178720_5e2c1c45a8_mIf you want to be an engaging Twitter influencer, read this ebook.

The guys at Wishpond have put together a top-notch informative and instrumental guide that walks you through everything you need to know as a business about bonding with your audience.

It starts with the basics, from setting up a Twitter account and how to use it properly, to targeting your markets and keeping in mind that it isn’t all about promoting you and your business. You must “pull in” your customer.

I particularly enjoyed the chapters covering the ROIs, KPIs and analytics. Lots of nice tools to play with to see how your Twitter marketing is working.

See for yourself in the below Slideshare presentation.

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Weekly Roundup: On Infographics, Google+, Quality Content and More

ID-100144340This week’s roundup revolves around a series of marketing related posts — a real treat for me and hopefully for you, too.

How to Create an Infographic in an Hour or Less [5 Free PPT Templates]

Being a visual person, I’m always drawn to visual content, especially infographics.

Since coming across the longest infographic I’ve ever seen, I was really curious about how you create such informative and smart stuff that illustrates your thoughts about a particular topic in a fun yet professional way, rather than text-based blog posts.

Well, Pamela Vaughan answered my question in a serendipitous way in her post featured on Hubspot. Her advice is not to throw the towel since there *are* easy ways to create infographics. See for yourself the 5 templates she lays out, all easily customizable in Powerpoint.

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How to Market Your Blog Like a Superstar [Infographic]

ID-100142325Blogging guru Jon Morrow said it best: “Blogging is a marathon, not a sprint.”

It takes time to build your audience.

And you should pace yourself.

Before worrying what you should write about, how to get readers and grow your blog quickly (again, nothing is fast about blogging), think about the strategy you’re about to implement.

Experiment. Research you niche.

See what works for you and what doesn’t.

Don’t get overwhelmed before you’ve even started. Sometimes dreaming too big may be a bit too much.

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Weekly Roundup: On SEO, Online Marketing and Success

ID-10097422I can never have enough of this abundance of information within the digital world.

I read a lot online as well as offline, whether it’s news, blogs and books. I watch TED talks too.

I research thoroughly to keep educating myself, which is of great benefit to me, but also to my clients as I work with them. More information for me is more power for them.

Every week so much good stuff comes my way, sometimes nearly effortlessly. I get emails from my readers who either ask me some great questions, or make suggestions and recommendations.

Speaking of effortlessly, a reader who particularly enjoys my weekly roundups, reached out to me a couple of days ago. We both have something in common. Brian Dean, the founder of, and I are monotaskers. YAY us!

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