Top 10 Slideshare Content Marketing Presentations of 2013

Online content marketing has been *the* topic marketers feverishly discussed throughout this entire year.

93 percent of them have been using content marketing in 2013 out of which 44 percent have had a documented content strategy.

While we prepare to welcome the holidays and the New Year, the predictions for 2014 look pretty good.

Confidence is growing with most tactics, social media has been used more frequently than the year before, and brand awareness keeps being the main organizational goal for B2B content marketing.

Having said that, here are the related top 10 Slideshare presentations that I found the most interesting this year.
[Read more...]

November Content Marketing and Social Media Roundup

4040200884_7950f70718

Case Study: Advanced Content Marketing

By Jeff Bullas at jeffbullas.com

“Content is a two syllable word that has become an online marketing strategy. Its impact has far reaching effects that belies its verbal simplicity. It influences search engine results, drives online engagement and can create brand awareness at velocity when it goes viral.

“With Google’s recent updates, the role of content has increased in priority. The search giant is now rewarding sites with higher rankings that offer unique content that delivers a quality user experience. …” Read more >>

[Read more...]

Social Media: Why Pinterest is Good for Your Business [Infographic]

Have you ever wondered what Pinterest can do for your business?

I admit, as a major Twitter fan, I was rather skeptical about using Pinterest as a potential marketing channel for sharing my content. I wondered how it would work for me. One of the things I’ve learned through my online endeavors is that I shouldn’t start with a channel in mind, but with an audience.

At first, being a visual person, I thought that just sharing various images is what it’s all about. So I created one board at a time based on my personal preferences and interests (food, travel, photography, entertainment), and waited to see what would happen. A like here, a repin there. It was kinda fun.
[Read more...]

October Content Marketing and Social Media Roundup

ID-10091675Here are a few must-reads I liked reading last month that I wanted to share:

3 Ways to Promote Blog Posts

By JoAnn Milivojevic at joannmil.com

“Promoting your blog post is just as important as writing good content. If you build it they MAY come but if you promote they more likely WILL come. So, how can you attract more viewers? Andy Crestodina, Co-Founder/Strategic Director of Orbit Media says publicize your post through:

Social Media

Email Marketing

Search Engine Optimization” Read More >>
[Read more...]

September Roundup: How to be Number One on Google, Audience and More

ID-10080598My August weekly roundups got me two things that I’m really appreciative of: more eyeballs on my blog and new connections with fellow marketers and writers.

Some peeps whom I constantly read may have been vacationing this summer, but others were still hard at work.

Since my plate is getting considerably full, as of September I opted for putting together a monthly roundup, that will include 10 of the most engaging, results oriented and inspiring posts I come across.

There were lots of them this month and my mission to choose the best 10 posts wasn’t easy!

Here they are:
[Read more...]

Review: Twitter Content Marketing for Business [eBook]

3231178720_5e2c1c45a8_mIf you want to be an engaging Twitter influencer, read this ebook.

The guys at Wishpond have put together a top-notch informative and instrumental guide that walks you through everything you need to know as a business about bonding with your audience.

It starts with the basics, from setting up a Twitter account and how to use it properly, to targeting your markets and keeping in mind that it isn’t all about promoting you and your business. You must “pull in” your customer.

I particularly enjoyed the chapters covering the ROIs, KPIs and analytics. Lots of nice tools to play with to see how your Twitter marketing is working.

See for yourself in the below Slideshare presentation.

[Read more...]

How to Market Your Blog Like a Superstar [Infographic]

ID-100142325Blogging guru Jon Morrow said it best: “Blogging is a marathon, not a sprint.”

It takes time to build your audience.

And you should pace yourself.

Before worrying what you should write about, how to get readers and grow your blog quickly (again, nothing is fast about blogging), think about the strategy you’re about to implement.

Experiment. Research you niche.

See what works for you and what doesn’t.

Don’t get overwhelmed before you’ve even started. Sometimes dreaming too big may be a bit too much.

[Read more...]

Weekly Roundup: On SEO, Online Marketing and Success

ID-10097422I can never have enough of this abundance of information within the digital world.

I read a lot online as well as offline, whether it’s news, blogs and books. I watch TED talks too.

I research thoroughly to keep educating myself, which is of great benefit to me, but also to my clients as I work with them. More information for me is more power for them.

Every week so much good stuff comes my way, sometimes nearly effortlessly. I get emails from my readers who either ask me some great questions, or make suggestions and recommendations.

Speaking of effortlessly, a reader who particularly enjoys my weekly roundups, reached out to me a couple of days ago. We both have something in common. Brian Dean, the founder of Backlinko.com, and I are monotaskers. YAY us!

[Read more...]

Weekly Roundup: On Social Media and Google

ID-100156262

Social Media Lead Generation for B2B: A Conference Presentation

Mana Ionescu, the President of Chicago-based Lightspan Digital, goes beyond the aspects of engagement and visibility through social media, and tackles the role of social media in the sales process and pipeline.

In a presentation she gave recently to a group of women entrepreneurs in Chicago, Mana covers social media lead generation specifically for B2B companies in “non-sexy industries.”

The Complete Guide for Finding and Sharing Better Content on Social Media

As I mentioned in one of my earlier posts, Belle Beth Cooper has been an excellent addition to Buffer’s team as a Content Crafter. I love reading her nifty posts just as much as I love the ones written by Leo Widrich, the man at the helm of Buffer’s everything marketing.

[Read more...]

Weekly Roundup: On Marketing, Business and… a Shameless Plug

ID-100174617Whoa, this has been one hell of a week!

Besides being featured in Huffington Post – I still pinch myself – I came across a lot of goodies and learned some new things.

Here’s some of them:

Stop Sucking at Words: Content Marketing Tools & Tricks

Overit’s VP of Strategy Lisa Barone covers some of her favorite content marketing and social media super tools. She teaches you the tricks you should master as a content marketer “to uncover new opportunities and leveraging assets you already have – like your site analytics and the other members on your team.”

Announcing the Launch of My Content Marketing Agency!
[Read more...]