Blogging guru Jon Morrow said it best: “Blogging is a marathon, not a sprint.”
It takes time to build your audience.
And you should pace yourself.
Before worrying what you should write about, how to get readers and grow your blog quickly (again, nothing is fast about blogging), think about the strategy you’re about to implement.
Experiment. Research you niche.
See what works for you and what doesn’t.
Don’t get overwhelmed before you’ve even started. Sometimes dreaming too big may be a bit too much.
Although I’ve been writing professionally for the past three years, I only started my own blog a little over two months ago, for reasons I wrote about here. I’m taking it one step at a time.
With 500 visits and over 1,000 page views per month, plus jumping up on Alexa.com from a global rank of 12,000,000+ to 2,206,109 (as I wrote this post), I’d say I’m not doing too bad.
My second blog post here landed me a guest posting invitation, and my first guest post on Huffington Post a new client. On top of that, I’ve just been accepted to write for Lifehack, thanks to my solid portfolio, and was invited to write for Medium. So, more guest posts are coming up for me to market my services, meaning more eyes are going to read me. The more visibility, the better.
I celebrate these small victories. How? Simply by practicing gratitude.
Yes, I still have a lot to do about domain authority, link building and many other technicalities, but I’m making the habit of splitting my tasks in smaller chunks, and work on each of them one after the other.
All brand building strategies from social media to content marketing to design and email marketing take time to implement. Putting in the work to make them work for you and your audience is key. Not losing hope is crucial. And not doubting yourself is paramount.
Having said that, take a look at what must be the longest, most comprehensive infographic ever: an added bonus to a 3-part ultimate marketing tactics guide created by Venchito Tampon of Digital Phillipines. It sums up 120 tips on how to make your blog stand out and reinforce your brand.
Read it carefully. Share it on social media with your friends and fellow marketers. And then sound off below in the comments about your blogging journey. What were your main fears? Have you ever considered giving up? What made you keep going?
Infographic by Digital Philippines
Image courtesy of Stuart Miles / Freedigitalphotos.net
UPDATE: This post partakes in First Friday Link Party for Writers Back-to-School Edition on Make a Living Writing