October Content Marketing and Social Media Roundup

ID-10091675Here are a few must-reads I liked reading last month that I wanted to share:

3 Ways to Promote Blog Posts

By JoAnn Milivojevic at joannmil.com

“Promoting your blog post is just as important as writing good content. If you build it they MAY come but if you promote they more likely WILL come. So, how can you attract more viewers? Andy Crestodina, Co-Founder/Strategic Director of Orbit Media says publicize your post through:

Social Media

Email Marketing

Search Engine Optimization”

How to Use Sprout Social to Do Less Work

By Jessica Ann at Jessica Ann Media

“Yes – you can do less work and make more of an impact. I explain this often as I stand before a group of small business owners each week. Then they usually stare at me in disbelief.

They wonder…how? How do you do something that seems like it would take far more effort than the actual work itself? How do you add in tweets, instagrams, facebook updates, on top of an already busy schedule? How do you do something that often seems like a full-time job in itself? The key is…to simplify.” Read More >>

The 3 Content Marketing Strategies Your Program is Missing

By Joe Pulizzi at Content Marketing Institute

“As our recently released 2014 B2B Content Marketing Benchmark research tells us, the majority of brands out there have absolutely no documented content strategy.


Why is this so critical? Because only 11 percent of marketers who don’t have a defined content marketing strategy for their enterprise describe their efforts as being effective.

Double ouch!

I’d like to write that this is not such a bad thing, but I just can’t do it. This is a major problem —an epidemic, if you will.” Read More >>

Five backlink metrics to elude the dreaded Penguin

By David Leonhardt at seo-writer.com

“Ever since Google released its Penguin algorithm, website owners have been swimming in murky and dangerous waters. It is no longer enough to get lots of good quality links pointing to your site. You also have to avoid the naval mines* lying in ambush – links from sites that Google considers to be toxic. Consider this article to be your minesweeper.” Read More >>

18 Tips from Content Marketing Innovators

By Marti Konstant at Konstant Change

“The Content Marketing Innovator eBook promises to provoke your thinking and assumptions regarding the best way to communicate in a world of abundant content.”  Read More >>

My head has been in a social media fog

By Mars Dorian at {grow}

“My traffic now is half of what it was last year, but I don’t care. I make way more money than last year because I attract more high value clients. The numbers are down, but the quality’s up.

But hey, traffic may be important to you if you’re aiming for sponsors and ads. Just make sure it’s a metric you need to gauge.

Vanity metrics only pay for your ego.”

Why Google’s New Hummingbird Algorithm is Good News for Serious Content Creators

By Eric Enge at Copyblogger

“There’s no question that the Hummingbird algorithm is only the beginning of change in search optimization, but smart content creators can be prepared to thrive in this — and any — environment that may come in the future.

This release is basically a platform that enables Google to better handle “conversational” search queries.

To illustrate this, consider the difference between these two queries:

“golden gate pictures”

“give me some pictures of the golden gate bridge”” Read More >>

4 Tools That Improve Your Social Media Analytics

By Kristi Hines at Social Media Examiner

“Do you want more insight about your social media activities?

Are you looking for a tool to bring important analytics to one place?

In this article, you’ll discover four social media analytics tools that deliver clear insights about your business’s social media activity.

Why Analytics?

Social media analytics are more than numbers.

Analytics give you the data you need to improve your social media engagement, make marketing decisions and tie social media to your bottom line.” Read More >>

Is Content Marketing a Hamster Wheel You Can’t Escape?

By Pamela Wilson at Copyblogger

“… the more information you share, the more frequently you post, the fresher you keep your website — the better writer/podcaster/researcher/thinker you’ll be, and the greater the chance your ideas will spread.

That doesn’t mean you should post every day. Quality is just as important as quantity. Find a frequency that works for your business and your audience.

But there’s no way around it: successful content marketing involves creating a lot of content, and keeping it up over a period of weeks, months, and years.” Read More >>

Happy reading!

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

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