By Jeff Bullas at jeffbullas.com
“Content is a two syllable word that has become an online marketing strategy. Its impact has far reaching effects that belies its verbal simplicity. It influences search engine results, drives online engagement and can create brand awareness at velocity when it goes viral.
“With Google’s recent updates, the role of content has increased in priority. The search giant is now rewarding sites with higher rankings that offer unique content that delivers a quality user experience. …” Read more >>
By Andrew Davies at econsultancy.com
“1) Content marketing needs to be measured by conversions not engagement
In 2014, we need to move away from measuring our content marketing with soft engagement metrics such as ‘retweets’, ‘shares’, ‘linkbacks’ and ‘Likes’, and start having adult conversations about ROI.
“Brands exist to make money and whilst engagement may make your marketing team feel warm and fuzzy inside, it counts for nought if your content marketing cannot be shown to demonstrably ‘move the needle’. …” Read more >>
By Claire McDermott at Content Marketing Institute
“Eight years ago, podcasting was held up as the “Next Big Thing.” Chris Brogan, author of The Impact Equation and longtime podcasting fan, thinks it’s finally ready to take off as a viable channel in your content marketing plan…” Read more >>
By Patricia Redsicker at Social Media Examiner
“Content Marketing Institute and MarketingProfs just published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America. The report shows two sides of content marketing.
“Where Are We Headed?
On one hand, the industry is still growing and has a long way to go. On the other hand, things are looking up and confidence is growing as many marketers start to get it right!
“What’s clear from the report is that the most successful B2B marketers are doing more! “More what?” you ask. Well, they’re spending more money, paying more attention to strategy, using more tactics and social media platforms and even producing more content…” Read more >>
By Dan Goldstein by neumarkets.com
“Digital marketing has come a long way and will continue to go a long way at a pace that may seem ridiculous, relative to many other industries out there.
“You used to be able to build a site overnight, lacking in any kind of aesthetic or attention to user experience, publish it, build thousands of simple (what would be considered today to be low value) back links to a site and it would dominate the rankings.
“It used to be that on mediums like Google AdWords and Facebook you could buy clicks for literally pennies.
“Well those days are gone. …” Read more >>
By Nick Gregg at Internet World
“There is a fundamental shift occurring in brand promotion online. Brands and marketers’ budgets are moving toward two battlefronts: The first, real-time bidding platforms, see traditional advertisers attempting to maximise the use of the near-infinite pool of ad inventory online and beat rivals to the punch. It has already gained traction with display ads, credited as creating a more transparent and efficient digital ad market and formats such as mobile and video are tipped to follow.
“The second is the increasing investment in paid-for content to market a business or brand…” Read more >>
By Cotton Delo at AdAge
“LinkedIn has already made it clear that urging brands to promote the white papers and links to thought-leadership pieces that they’re currently publishing on their company pages to a wider audience is the way it intends to grow its ad business…” Read more >>
By Kevin Cain at Content Marketing Institute
“As great as it is to see so many B2B companies jumping onto the content marketing bandwagon, the reality is that many of them will struggle to drive meaningful business results. Why? Because they often overlook a simple reality: To create and deliver content that attracts and retains customers, a haphazard approach just won’t cut it. You need a strategic framework for conceptualizing, designing, and scaling your efforts…” Read more >>
By Stacy Firth at Cursive Content Marketing
“Ahh, Thanksgiving. It’s a relaxing day filled with food, family and football, right?
“Unless you’re hosting. Then, if you’re not prepared, it can be a crazy day spent trying to be an outstanding hostess while not overcooking the turkey or burning the green bean casserole.
“Here’s how the steps to creating that perfect turkey day are a lot like planning and implementing a successful content marketing plan…” Read more >>
By Barry Feldman at Social Media Today
“See, I had been in the copywriting game for over 20 years with a general disdain for the idea of blogging. I thought, ehnh… I rarely read them, so what’s the big deal?
“Then I read “Inbound Marketing,” the great book by the two founders of HubSpot. It sort of got me on my bike and headed to the market again, if you will. A mind-boggling amount of reading about online marketing followed. And then I decided I was going to create a WordPress site, start blogging, get active in social media, and climb (or crawl) my way up the content marketing ladder, make my presence known, and share what I’d learn with anyone who cared to learn.
“It worked. Or maybe I should say. It’s working…” Read more >>
Image: Rich Brooks via flickr