Mana Ionescu, the President of Chicago-based Lightspan Digital, goes beyond the aspects of engagement and visibility through social media, and tackles the role of social media in the sales process and pipeline.
In a presentation she gave recently to a group of women entrepreneurs in Chicago, Mana covers social media lead generation specifically for B2B companies in “non-sexy industries.”
As I mentioned in one of my earlier posts, Belle Beth Cooper has been an excellent addition to Buffer’s team as a Content Crafter. I love reading her nifty posts just as much as I love the ones written by Leo Widrich, the man at the helm of Buffer’s everything marketing.
Belle compiles a series of ways as to why find and share great content, how to find and share it, and how to analyze your posts using Buffer’s straightforward analytics and A/B testing different headlines.
This is an excellent post by Albert Qian about the importance of unplugging from time to time from the noise of social media. Albert explores the lessons he came up with while exploring the stunning and surreal scenery of the Canadian Banff National Park (that enlarged image will take your breath away, I tell ya!). Read how this silence benefited him.
Arnie Kuenn of Vertical Measures looks at the basics of Google Trends, delving into its features and how you can use it to enhance your content creation processes. Google Trends is a great brainstorming tool. It eases the process of setting a content calendar and is absolutely perfect for your brand messaging and monitoring. About that, Arnie stresses out that a spike in searches isn’t always an indication of a good thing. Give it a read to learn why.
Last but not least, Copyblogger’s Demian Farnworth wrote yet another insightful post about Google’s inclusion of in-depth articles in search results. Besides creating killer content (of over 2,000 words), which is key in earning credibility and becoming a sought-after expert, there are a few more requirements to stand out in Google’s eyes. Demian explores that and more.
Happy reading and enjoy your weekend!
Image courtesy of nikorn / Freedigitalphotos.net