October Content Marketing and Social Media Roundup

ID-10091675Here are a few must-reads I liked reading last month that I wanted to share:

3 Ways to Promote Blog Posts

By JoAnn Milivojevic at joannmil.com

“Promoting your blog post is just as important as writing good content. If you build it they MAY come but if you promote they more likely WILL come. So, how can you attract more viewers? Andy Crestodina, Co-Founder/Strategic Director of Orbit Media says publicize your post through:

Social Media

Email Marketing

Search Engine Optimization”
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September Roundup: How to be Number One on Google, Audience and More

ID-10080598My August weekly roundups got me two things that I’m really appreciative of: more eyeballs on my blog and new connections with fellow marketers and writers.

Some peeps whom I constantly read may have been vacationing this summer, but others were still hard at work.

Since my plate is getting considerably full, as of September I opted for putting together a monthly roundup, that will include 10 of the most engaging, results oriented and inspiring posts I come across.

There were lots of them this month and my mission to choose the best 10 posts wasn’t easy!

Here they are:
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Weekly Roundup: On Infographics, Google+, Quality Content and More

ID-100144340This week’s roundup revolves around a series of marketing related posts — a real treat for me and hopefully for you, too.

How to Create an Infographic in an Hour or Less [5 Free PPT Templates]

Being a visual person, I’m always drawn to visual content, especially infographics.

Since coming across the longest infographic I’ve ever seen, I was really curious about how you create such informative and smart stuff that illustrates your thoughts about a particular topic in a fun yet professional way, rather than text-based blog posts.

Well, Pamela Vaughan answered my question in a serendipitous way in her post featured on Hubspot. Her advice is not to throw the towel since there *are* easy ways to create infographics. See for yourself the 5 templates she lays out, all easily customizable in Powerpoint.

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Weekly Roundup: On Social Media and Google


Social Media Lead Generation for B2B: A Conference Presentation

Mana Ionescu, the President of Chicago-based Lightspan Digital, goes beyond the aspects of engagement and visibility through social media, and tackles the role of social media in the sales process and pipeline.

In a presentation she gave recently to a group of women entrepreneurs in Chicago, Mana covers social media lead generation specifically for B2B companies in “non-sexy industries.”

The Complete Guide for Finding and Sharing Better Content on Social Media

As I mentioned in one of my earlier posts, Belle Beth Cooper has been an excellent addition to Buffer’s team as a Content Crafter. I love reading her nifty posts just as much as I love the ones written by Leo Widrich, the man at the helm of Buffer’s everything marketing.

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4 Ways to Measure the Value of Your Content Strategy

ID-10067059First off, what makes a good content strategy?

As Jayson DeMers wrote in Huffington Post, there are four key elements of a good content strategy:

  • “a strong content base with good information that can be used in a variety of ways: infographics, ebooks, white papers, blog posts, etc.
  • a large, market-specific subscriber base
  • relationships with other industry leaders who have popular websites and blogs
  • improved social media presence, interactions, and following
  • ranking, organic traffic, and authority, all of which have become essential these days”

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