A couple of months ago I came across a rather unsettling series of predictions about content marketing, published in January 2013 by Doug Kessler, Co-founder and Creative Director of Velocity Partners, a small London-based B2B marketing agency.
That rant was an eye-opener as much as it was a kick in the ass.
10 months and lots of more content later, Kessler’s slideshow continues to make marketers and content creators squirm in their seats. Here’s why.
Titled “Crap, Why the biggest threat to content marketing is content marketing,“ it looks at how important it is to create quality content, and how to rise above the noise.