How to Get Viral with a Content Marketing Rant

1589875058_17c89cdb92_mA couple of months ago I came across a rather unsettling series of predictions about content marketing, published in January 2013 by Doug Kessler, Co-founder and Creative Director of Velocity Partners, a small London-based B2B marketing agency.

That rant was an eye-opener as much as it was a kick in the ass.

10 months and lots of more content later, Kessler’s slideshow continues to make marketers and content creators squirm in their seats. Here’s why.

Titled “Crap, Why the biggest threat to content marketing is content marketing,“ it looks at how important it is to create quality content, and how to rise above the noise.
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Review: Twitter Content Marketing for Business [eBook]

3231178720_5e2c1c45a8_mIf you want to be an engaging Twitter influencer, read this ebook.

The guys at Wishpond have put together a top-notch informative and instrumental guide that walks you through everything you need to know as a business about bonding with your audience.

It starts with the basics, from setting up a Twitter account and how to use it properly, to targeting your markets and keeping in mind that it isn’t all about promoting you and your business. You must “pull in” your customer.

I particularly enjoyed the chapters covering the ROIs, KPIs and analytics. Lots of nice tools to play with to see how your Twitter marketing is working.

See for yourself in the below Slideshare presentation.

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